Digital Marketing Strategist
BISWAJIT
BISWAL
Brand Builder · AI Automation Specialist · MSME Growth Expert
3+
Years Digital Marketing
15+
Years Leadership
6
Certifications
∞
Growth Mindset
Scroll
[ 01 ]
Profile
Results-driven Digital Marketing Strategist with 3+ years of specialized experience creating powerful brand identities, high-converting digital campaigns, and AI-driven marketing ecosystems for MSMEs. Expert in full-funnel digital strategy including brand positioning, social media management, SEO, performance advertising, and marketing automation. Proven track record of helping businesses build strong digital presence and achieve consistent growth through structured, data-driven systems.
Skilled in deploying Agentic AI — Claude AI, ChatGPT, Copilot — to create scalable marketing solutions that reduce costs and drive revenue. Certified Lean Six Sigma Yellow Belt with a strong business consulting background and 15+ years of cross-functional leadership experience in operations and management.
[ 02 ]
Core Competencies
Brand Strategy & Positioning
Performance Advertising (Meta/Google)
Agentic AI
AI Marketing Automation
Social Media Management
Content Marketing & Storytelling
Lead Generation & Sales Funnels
SEO & Website Development
Email Marketing & CRM
Six Sigma Process Improvement
[ 03 ]
Experience
Manager — Digital Marketing & Branding
May 2022 – Present
DigiNexusAI · Bengaluru
Brand Strategy & Identity
- Develop end-to-end brand strategies encompassing voice, visual identity, messaging frameworks, and market positioning ensuring all touchpoints resonate with target audiences.
- Conduct in-depth brand audits and competitive analysis to design differentiated brand personas that build long-term customer loyalty and trust.
- Guide clients through naming, tagline development, logo direction, and brand guidelines for visual and tonal consistency across all media.
Digital Marketing & Campaigns
- Design and manage full-funnel campaigns across Facebook, Instagram, LinkedIn, and Google covering awareness through conversion objectives.
- Execute targeted Meta Ads and Google Ads with A/B-tested creatives and ROI-focused budget allocation, consistently delivering strong ROAS.
- Develop comprehensive SEO strategies including keyword research, technical audits, and content planning to drive sustainable organic growth.
Agentic AI & Lead Generation
- Deploy Claude AI, ChatGPT, and Copilot as agentic AI systems to automate content generation, campaign analysis, and personalized lead follow-up sequences.
- Build structured lead generation systems using landing pages, lead magnets, automated email sequences, and CRM pipelines for predictable conversion.
Business Consultant — Digital Marketing & Brand Strategy
Jul 2023 – Present
Bada Business Pvt. Ltd. · Bengaluru, Karnataka
- Advise MSME owners and entrepreneurs on brand development, digital marketing roadmaps, sales optimization, and AI adoption to accelerate business growth.
- Design complete digital marketing roadmaps covering social media, content plans, paid advertising frameworks, SEO priorities, and performance KPIs.
- Train business owners on digital tools, AI platforms, and marketing automation to enhance capabilities and reduce outsourcing dependence.
- Apply Lean Six Sigma methodology to audit marketing processes, reduce cost per lead, and improve overall campaign quality.
Warehouse Incharge
May 2022 – Oct 2023
Shalimar Paints · Bengaluru, Karnataka
- Led end-to-end SCM outbound operations managing inward, outward, and logistics via multiple 3PL partners.
- Implemented SAP for transaction documentation, enhancing operational efficiency and data accuracy across warehouse operations.
- Developed strategies to optimize delivery timelines and reduce transit damages, improving overall customer satisfaction.
Warehouse Incharge / Executive
Dec 2015 – Mar 2022
Team Computers · Bangalore Urban
- Managed full warehouse operations ensuring efficient inventory management and timely, accurate deliveries to customers.
- Demonstrated strong leadership managing warehouse staff and coordinating cross-functional teams to achieve departmental goals.
Site Incharge — Raw Material Handling Systems
Apr 2008 – Aug 2012
Bhushan Steel & Strips Ltd. · Dhenkanal, Odisha
- Managed end-to-end raw material operations including loading, unloading, and transportation of iron ore, coal, and limestone for steel production.
- Led and trained teams of technicians, operators, and laborers ensuring high productivity and strict adherence to safety protocols.
- Successfully maintained a zero-hazard environment throughout tenure by developing and enforcing comprehensive workplace safety regulations.
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